A Small Company Making Big Moves

Sometimes smaller businesses have a harder time finding quick success. For Caleb Phillips, the founder of Lusso Realty, that was quite the opposite. At the beginning of 2018, Lusso was founded with the bold idea of starting a small, new, original, and unique firm with the potential for immense growth.

In the company’s first year, with just three agents, Lusso Realty finished with sales that were far above the average of the typical group. Those numbers were attainable thanks to the hard work of the client-focused agents.

Phillips wanted to create an environment where agents could thrive without the pressure of a corporate franchise, while still making as much, if not more. Agents are still working with top-of-the-line services but in a smaller working environment.

Lusso agents have achieved success, resulting in a number of different lifestyles. Some choose to live more lavishly, while others choose to live simple lives with their families. Phillips, with a family of his own, knew how important it was for all of Lusso’s agents to have a fair income and steady workload, but still, have the ability to spend time with family and loved ones.  

Caleb Phillips and Lusso Realty pride themselves for being a smaller company, while also providing big and luxurious services. Homebuyers looking to find their dream home can rely on Lusso Realty, as they have become experts in the industry. The market can seem daunting to most buyers, but the Lusso agents work hard to ensure that everyone has access to the home of their dreams in the Asheville area.

Over the course of 2020, Lusso’s group of ten agents more than doubled their sales since their first year and are forecasting to bring in 20 to 30 percent more in 2021, making the future of Lusso Realty very bright. In the coming years, Phillips plans to expand further east in North Carolina to Charlotte and eventually the entire state.

Always wanting to grow their clientele as well as their staff, Lusso Realty welcomes everyone, “If anyone is looking to explore what we offer, we would gladly welcome that conversation.”




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